Join the BRIT 2012 Challenge

The BRIT 2012 Challenge is an opportunity that is non-elitist, achievable, free and can support other charities as well as BRIT. It meets Phil’s BRIT principles;

• Set a challenge that a Young Person, member of the public, team or business can not only aspire to complete, but can complete
• Provide a challenge that Young People, Businesses, Charities and the Public can benefit from
• Offer a Challenge that focusses on Youth and can enthuse, excite and educate

Given his three-way focus of engaging youth in the challenge, supporting charities and building a centre for inspiration using funding from businesses, Phil’s BRIT 2012 Challenge has three distinct parts:

Red – Every school, college & university in Great Britain and Northern Ireland is invited to register for the BRIT 2012 Challenge and complete 2012 miles in 2012 as a team purely to support the youth by acknowledging there are young people who face adversity.

White – BRIT is asking 2012 businesses to take a £5,000 or £10,000 or Pledge (there are 1,000 of each) to raise the £15million for the BRIT Centre of Inspirational Excellence; the whole workforce can also complete the 2012 miles as a team should they wish.

Blue – Every charity is encouraged to register with BT My Donate so that any member of the public (as an individual or team) can register for the BRIT 2012 Challenge and raise funds for a charity of their choice.”