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Information on fundraising terms, liability, risk and guidance are often hidden in the small print on websites. We have ensured our Terms of Use and advice are accessible, clear and helpful.

The British Inspiration Trust (BRIT) invites universities, colleges and student unions to coordinate their own annual BRIT Challenge for their students and staff to fundraise in aid of BRIT and our Charity Partners. We have engaged with all our charity partners to ensure the advice we are providing is relevant and agreed upon for the BRIT 2021 Challenge. 


If every university, college and student union takes part in their BRIT 2021 Challenge and reaches a £2,021 target, together they would raise almost £1million. The collective impact their efforts would have on the support that our partner charities provide to improve student and young adult mental health has the potential to be extraordinary. 


We urge every institution and Student Union to register a team, encourage as many students and staff to take part in their BRIT 2021 Challenge fundraising activity and follow these three steps before fundraising;

Unite with Us


Register your team(s)


Universities, Colleges and Student Unions are requested to register their team(s) with us so we know you are taking part and Virgin Money Giving can create your Fundraising Page.  A confirmation email will be sent to your Team Coordinator when your page is ready.


Encourage participation


Please encourage all your students and staff to participate in your team's 2,021 mile challenge and fundraise in aid of BRIT and our Partner Charities.


Read our

Terms of Use


Institutions and Team Coordinators are to ensure everyone participating in their BRIT 2021 Challenge is signposted to read our Terms of Use


Fundraising Advice page. 

The British Inspiration Trust (BRIT) is not responsible for organising, supervising or hosting your fundraising activities in aid of BRIT and our Charity Partners. All activities are at the organisers and participants own risk. If you have any further questions, please contact us.

The health and the safety of all our supporters is really important to us. Please keep safe and follow the Government guidelines, including any local lockdown requirements, when doing any fundraising in aid of BRIT and our Partner Charities. 

For full guidelines please check the Chartered Institute of Fundraising website to ensure you are familiar with what is required of you, the fundraiser, during the Covid-19 pandemic. You may also wish to check the latest regional guidance for EnglandScotlandWales and Northern Ireland.

Covid-19 Advice


  • You are responsible for organising, supervising or hosting your fundraising activity or for your participation in such activity (“Activity”).​

  • You are responsible for ensuring that your Activity does not pose a danger to yourself or others. If you have a medical condition, have concerns as to the level of your fitness, or are unused to exercise, please consult your doctor before engaging in any Activity. If you experience any health issues while undertaking any Activity, please stop and consult with a medical professional immediately. The British Inspiration Trust is not responsible for any health problems that may result from any Activity. If you engage in any Activity, you agree that you do so at your own risk and that you are voluntarily participating in such Activity.​

  • Please be aware The British Inspiration Trust does not accept responsibility or liability for any loss or damage, or for any death or personal injury, arising out of any Activity including liability as a result of negligence (except death or personal injury caused by The British Inspiration Trust’s negligence).

Each university, college or student union is responsible for their team’s fundraising activity in aid of BRIT and our charity partners and ensuring every individual taking part in their BRIT 2021 Challenge reads our Terms of Use.

Health and Safety
Charity Partners


The funds raised through our UK-wide campaigns will provide vital support to students & young adults through existing and proactive health, wellbeing and mental fitness programmes and services.

Brit 2021 Collection logos.png


  • You will take all reasonable precautions to protect the health and safety of all those participating in, involved with or attending your activity.

  • You accept that any risks arising out of your fundraising activity are your responsibility, including any liability for any injury which may occur to you, your helpers or guests.

  • You acknowledge that The British Inspiration Trust’s insurance policy will not cover your fundraising activity. You should always consider whether you need appropriate insurance cover for your fundraising activity. If necessary, carry out a risk assessment and make sure participants are fully briefed about the activity.

  • You will not do anything that threatens The British Inspiration Trust’s reputation or name. If you do, The British Inspiration Trust has the right to ask you to stop your fundraising activity immediately.

Your BRIT 2021 Challenge fundraising activity in aid of BRIT and our Charity Partners.



Before registering a team or fundraising as a participant, key points you must read and understand are;

  • Where representatives of Universities, Colleges or Student Unions have registered for the BRIT 2021 Challenge on behalf of their organisation, they represent and warrant that they have full authority to register on their behalf. By registering, they are informing BRIT that they are coordinating their own BRIT 2021 Challenge fundraising activity in aid of BRIT and our Charity Partners.

  • We are not responsible for organising your BRIT 2021 Challenge fundraising activity.  It is your responsibility to do this in conjunction with your team members and the organisation (university, college or student union) you belong to.

  • You are participating in your BRIT 2021 Challenge fundraising activity entirely at your own risk.

  • Each and every participant must read our Terms of Use prior to participating in their organisation’s (team) BRIT 2021 Challenge fundraising activity in aid of BRIT and our Charity Partners.

key Points
Keep it safe


Every University, College and Student Union registering for the BRIT 2021 Challenge will have their Fundraising Page automatically created by Virgin Money Giving.  

  • If anyone under 18 is involved in the fundraising in any way, please make sure that they have permission from their parent or guardian and are properly supervised by a responsible adult.

  • Under 18s’ should never approach strangers about fundraising.

  • Even if COVID-19 restrictions and recommendations were not in place, we do not permit house to house collections as we are not authorised to fundraise in this way.


By using Virgin Money Giving, all donations will be equally shared between BRIT and our Charity Partners.  


We recommend that all student and staff fundraisers share the link to their fundraising page so that;

  • All fundraising materials (e.g. posters and digital images) include the line; "in aid of" followed by our approved image of all 5 charity logos.

  • Your fundraising materials do not suggest that you represent us, only that you are fundraising in support of us.

  • All fundraising money collected through your BRIT 2021 Challenge fundraising efforts are paid online so the handling of cash is avoided.

  • We can claim Gift Aid on donations as long as we receive a Gift Aid declaration from each eligible person who gave money. This is an option on the Virgin Money Giving site.

  • Collecting money in a public place is avoided by all fundraisers.

  • Any type of lottery (such as a raffle, tombola or sweepstake) is avoided as there are strict rules about what you can do.

  • All personal data held by us will be handled in accordance with applicable privacy laws.

Thank you for all your support and good luck with your BRIT 2021 Challenge fundraising activity.

Permission Granted - Danielle Brown MBE

“BRIT’s vision is to support young adult mental health through their UK-wide events. The COVID-19 pandemic has increased the mental health challenges that young adults face and, due to restrictions, is affecting their participation in sporting and fundraising activities. Sport has the power to drive change.


In 2021, BRIT is inviting the 450 UK universities and colleges to embrace the BRIT 2021 Challenge and share this exciting feel-good fundraising opportunity with their students so they can take part safely, be that on campus or at home. I hope every Student Union will champion and take on the BRIT 2021 Challenge.”

Danielle Brown MBE

Double Paralympic Gold Medallist 

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