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  • Writer's picturePhil Packer

British Olympic Association (BOA) Athletes’ Commission support BRIT and the BRIT 2021 Challenge

We were delighted that the British Olympic Association (BOA) Athletes' Commission supported our BRIT 2020 Row Britannia Challenge last year and we are thrilled to receive their support this year, for our BRIT 2021 Challenge.

Since the very beginning of the British Inspiration Trust’s journey, our work has been championed by inspirational figures and sporting icons who understand the challenges, trauma and adversity that young adults face in their lives.

By joining our BRIT Ambassador family, Olympians, Paralympians and sports personalities are providing immeasurable encouragement and inspiration to young adults throughout the UK.

Our BRIT Ambassadors champion our annual BRIT Challenge, inspire young adults and students to improve their mental health and fitness, increase awareness, maximise participation and thank teams for their fundraising efforts. We are sincerely grateful to Ben Hawes, the Chair of the BOA Athletes' Commission, and all the Commission's Committee Members for their support to champion the BRIT 2021 Challenge and encourage their fellow British athletes to join our BRIT Ambassador family.

“The British Olympic Association Athletes’ Commission is delighted to share its support of the British Inspiration Trust’s inspiring BRIT 2021 Challenge initiative to support and improve young adult mental health and fitness.

We understand that living a more isolated lifestyle is having an impact on the lives of young adults and students throughout the UK; particularly feelings of loneliness, the ability to socialise, play or take part in sport, train together and maintain good mental and physical health. Our British athletes will understand the importance of encouragement and support.

The BOA Athletes’ Commission appreciate how difficult it can be and that there has never been a more important time to deliver inspiration. We wholeheartedly encourage our fellow British athletes to support the BRIT 2021 Challenge by visiting universities and colleges of their choice, if restrictions allow, and inspire and encourage student participation. If visits are not possible, we hope that our fellow British athletes can support BRIT by providing inspiring video messages for young adults and reaching them through social media.

Many British athletes and British Sporting Icons are uniting to join the BRIT Ambassador family. This collectively powerful support will undoubtedly have a positive UK-wide impact on improving and supporting young adult mental health, raising positive awareness and helping to raise vital funds for BRIT’s partner charities who support young adult mental health.”

Ben Hawes


Chair of the British Olympic Association (BOA) Athletes’ Commission


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