• Phil Packer

Former Scotland and Great Britain Hockey player, Holly Cram, joins the BRIT Ambassador family

We are delighted that Holly has joined our BRIT Ambassador family.

Holly amassed 140 International Caps during her hockey career playing for Scotland and Great Britain, competing at Commonwealth, European and World Cup level. Since retirement as an elite athlete, Holly qualified as a teacher, has been a Mentor for Champions in Schools and founded Aspire USA; to provide sport scholarship services to talented student athletes looking to study and play sport at American universities and colleges.

Holly Cram - Former Scotland and Great Britain Hockey player

“As a former student, elite athlete, teacher, and through my work with Aspire USA, I am passionate about young adult and student wellbeing. Positive mental health is vital to students’ ability to progress and make the most of their education experience at university or college. Worryingly, the COVID-19 pandemic is impacting on both existing mental health difficulties and the mental and emotional health of many new and returning students.


We need to do all we can to look after the mental health of students and young adults and I am aware that during the pandemic, the Scottish Government committed £6million of funding to improve mental health throughout Scotland and in November 2020, announced £15million will be allocated to respond to the mental health issues of children and young people. Improving the mental health of students and young adults clearly requires a multi-agency approach and collaboration across sectors, across government departs and across services.


I am thrilled to be joining the BRIT Ambassador family and applaud their determination to ensure that every Higher Education and Further Education student in Scotland has the opportunity to take part in their annual BRIT Challenge. It is great to see that they have built relationships with Universities Scotland (through Universities UK), Colleges Scotland, sportscotland, Scottish Student Sport and are strengthening relationships with universities and colleges throughout Scotland.


I also applaud BRIT for their collaborative approach and their partnerships this year with PAPYRUS – Prevention of Young Suicide, Nightline Association, Student Minds and the Charlie Waller Trust. This means that all donations raised by the BRIT 2021 Challenge will be shared equally between five mental health charities who support students and young adults. All BRIT’s charity partners are actively supporting students in Scotland.


The BRIT Challenge has been designed to be inclusive and is enabling students and staff of all abilities to take part. To ensure every student in Scotland has the opportunity to participate, it would be great if every Scottish university, college and student union embraces the BRIT 2021 Challenge, enters teams and encourages their students and staff to take part; at home or on campus. I would be delighted to encourage students and staff at the University of Edinburgh, University of Strathclyde and University of the Highlands and Islands’ eleven colleges, should they enter teams in the BRIT 2021 Challenge.”

Holly Cram - BRIT Ambassador

Holly was born in Glasgow and went to school at Glasgow Academy. She studied at the University of Edinburgh, graduating with an honours degree in literature.


Holly studied Literature at Richmond University on a one year Hockey scholarship and in that time, was an All-American player and inducted into the Hall of Fame in 2015.


On her return to the UK, Holly then completed a Postgraduate Diploma in Physical Education at the University of Strathclyde.


As a Scotland and Great Britain Hockey player, Holly amassed over 150 International Caps and competed at Commonwealth, European and World Cup level.


In 2014, Holly was a Game On Scotland Ambassador for the Glasgow Commonwealth Games.


As a qualified teacher, Holly is passionate about the mental health and wellbeing of students and young adults; she is a Champions in School Mentor and Athlete.


In 2017, Holly founded Aspire USA to provide selective admissions and sport scholarship services to talented student athletes looking to study and play sport at American universities and colleges. Aspire USA have established relationships with over 2,900 Universities and colleges, working with the top 100 and Ivy League universities, securing over $6,000,000 in scholarships fees and placing 100% of their student's on scholarships.

For more information about Aspire USA, please visit their website.