• Phil Packer

Liverpool John Moores University champions the BRIT 2021 Challenge

We are delighted that Liverpool John Moores University are championing the BRIT 2021 Challenge and are sincerely grateful to the Vice Chancellor, staff and students for all their support.

“Liverpool John Moores University were delighted to host the BRIT Founder, Phil Packer, and introduce him to our Board of Governors, Student Union President, students and staff as part of the BRIT 2020 Row Britannia 5-month tour of the UK. We entered a team and championed the challenge in the City of Liverpool and North West to encourage other universities and colleges to take part. Due to the COVID-19 pandemic, our students were unable to complete the challenge and reach their fundraising target.


We are thrilled that BRIT have spent lockdown and the summer speaking to universities, colleges, education and sport governing bodies and their charity partners to come back with another fully inclusive, flexible feelgood fundraiser that will take place in 2021. Our university will encourage all of our students to take part in the BRIT 2021 Challenge, be that on campus or at home, to both improve their mental health and raise vital funds for BRIT’s partner mental health charities.”


Professor Ian G Campbell

Vice Chancellor and Chief Executive

Liverpool John Moores University

Professor Ian G Campbell