• Phil Packer

Olympian, Joe Roebuck, supports the BRIT Ambassador family and champions the annual BRIT Challenge

We are delighted that Joe is part of our BRIT Ambassador family and championing the annual BRIT Challenge to support and improve young adult and student mental health and fitness throughout the UK.

Joe is a 10 time British Champion, European Medallist, Double Commonwealth Medallist and Olympian.

Joe Roebuck - Olympian and British Champion

“I am delighted to continue to be part of the BRIT Ambassador family and help to support and improve young adult mental health and fitness throughout the UK.


As a former student at Loughborough University, and having worked closely with university students and schools for many years, I know that young adults face many mental health challenges and we must do more to engage, inspire and encourage young adults and students; particularly at this very challenging time.


This is why BRIT exists and their annual BRIT Challenge is an exciting opportunity for every university, college, specialist college and Students’ Union to enter teams, encourage their students and staff to take part, and raise funds for local, regional and national charities, alongside BRIT.


The BRIT Challenge has been designed to be inclusive and enable students and young adults of all abilities to participate; on campus or at home. There are many ways to take part including hand-cycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding).


I urge my fellow Great Britain swimmers to join our BRIT Ambassador family so, together, we can promote the BRIT Challenge, use our lived experience to destigmatise mental health and support and encourage young adults and students at every UK university and college.


I look forward to encouraging students and staff at Loughborough University to take on the BRIT Challenge; there is potential for multiple teams to enter from Loughborough and I cannot wait to support their efforts”.


Joe Roebuck

Olympian and British Champion

Joe Roebuck - BRIT Ambassador

Joe progressed through club level swimming and at 18, attended Loughborough University to progress his education and swimming where he completed a BSc (Hons) in Sport and Exercise Science.


After three years, he made his international senior debut in 2006 at the long course (50 metre) European Championships in Hungary. Joe competed in the 200 metre and 400 metre individual medley and also the 200 metre Butterfly. He excelled in these events and went on to represent Great Britain at the elite senior level.


Joe amassed a total of 21 National medals as well as becoming a 10 time British Champion from 2005 to 2014.


During Joe’s long career he also became a European Medallist (2010 and 2011) and a Double Commonwealth Silver Medallist (2010). He is still the British Record Holder for the Short Course 200 metre Butterfly and the former 400 metre Individual Medley short course Commonwealth Record Holder.


Joe became the only British swimmer to qualify for three individual events for the London 2012 Olympics after winning two events at the Olympic Trials; a huge achievement and highlight of his career.


Joe is a Sport for Schools mentor and a Performance Athlete Mentor at Loughborough University. To find out more about Joe, please visit the Swim Swift Elite website.


You can follow Swim Swift Elite on Twitter and Instagram.


You can follow Joe on Twitter.