We are thrilled that the Chair of the British Olympic Association (BOA) and Chair of the BOA Athletes' Commission both acknowledged our work to support young adult mental health and fitness throughout the UK and were encouraged by the response from current and retired Olympians and Paralympians who are joining our BRIT Ambassador family to inspire and encourage young adults and students taking part in the annual BRIT Challenge.
Since the very beginning of the British Inspiration Trust’s journey, our work has been championed by inspirational figures and sporting icons who understand the challenges, trauma and adversity that young adults face in their lives.
By joining us as BRIT Ambassadors, British Sporting Icons are providing immeasurable encouragement and inspiration to young adults throughout the UK.
Our BRIT Ambassadors champion our challenges, inspire young adults and students to improve their mental health and fitness, increase awareness, maximise participation and thank teams for their fundraising efforts.
Since the launch of this year's annual BRIT Challenge on the 22nd January 2021, we have been overwhelmed with support from over 140 current and retired Olympians, Paralympians, Sports Personalities, Adventurers and Explorers. They are joining our BRIT Ambassador family to support young adult mental health and fitness throughout the UK and encourage students and staff at universities and colleges to enter teams in the annual BRIT Challenge and promote the opportunity for students of all abilities to take part.
We are sincerely grateful to the Rt Hon Sir Hugh Robertson, Chair of the BOA, and to Scott Field, Director of Communications at the BOA.
Pre-BRIT 2021 Challenge, Sir Hugh said;
“The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK is truly commendable.
The Covid-19 pandemic is undoubtedly compounding existing mental health challenges faced by young adults and the support BRIT can offer those in difficulty is invaluable.
I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors; they will undoubtedly inspire and encourage young adult participation in the BRIT 2021 Challenge.”
Rt Hon Sir Hugh Robertson KCMG DL
Chair
British Olympic Association
We are sincerely grateful to Ben Hawes, the Chair of the BOA Athletes' Commission, and all the Commission's Committee Members for their support to champion the annual BRIT Challenge and encourage their fellow British athletes to join our BRIT Ambassador family.
Pre-BRIT 2021 Challenge, Ben said;
“The British Olympic Association Athletes’ Commission is delighted to share its support of the British Inspiration Trust’s inspiring BRIT 2021 Challenge initiative to support and improve young adult mental health and fitness.
We understand that living a more isolated lifestyle is having an impact on the lives of young adults and students throughout the UK; particularly feelings of loneliness, the ability to socialise, play or take part in sport, train together and maintain good mental and physical health. Our British athletes will understand the importance of encouragement and support.
The BOA Athletes’ Commission appreciate how difficult it can be and that there has never been a more important time to deliver inspiration. We wholeheartedly encourage our fellow British athletes to support the BRIT 2021 Challenge by visiting universities and colleges of their choice, if restrictions allow, and inspire and encourage student participation. If visits are not possible, we hope that our fellow British athletes can support BRIT by providing inspiring video messages for young adults and reaching them through social media.
Many British athletes and British Sporting Icons are uniting to join the BRIT Ambassador family. This collectively powerful support will undoubtedly have a positive UK-wide impact on improving and supporting young adult mental health, raising positive awareness and helping to raise vital funds for BRIT’s partner charities who support young adult mental health.”
Ben Hawes
Olympian
Chair of the British Olympic Association (BOA) Athletes’ Commission
BRIT Ambassadors identify a university and/or college of their choice (that they attended, have links with or live near to) and support their annual BRIT Challenge efforts.
If they were unable to visit the university or college of their choice due to COVID-19 restrictions, we encouraged our BRIT Ambassadors to record a video message and support students on social media.
We hope that our BRIT Ambassadors will be able to visit universities and colleges during the next annual BRIT Challenge that will take place during the month of February 2022.
BRIT Ambassadors also support us through either their own social media accounts and/or in the national and regional media with quotes of support that champion the annual BRIT Challenge. Often this is coordinated by the university or college to bring greater awareness of their BRIT Challenge efforts and in order to support and improve young adult mental health and wellbeing.
There are over 450 universities and colleges in the UK and our aspiration is to deliver inspiration to the young adults, students and staff at every institution that participates in our annual BRIT Challenge.
Thank you to all the current and retired Olympians, Paralympians, Sports Personalities, Adventurers and Explorers who are joining our BRIT Ambassador family and uniting to support and improve young adult mental health and fitness throughout the UK.
We wish every Team GB athlete the very best of luck at the forthcoming Olympic Games in Tokyo.
To follow the Great Britain and Northern Ireland Olympic Team, they are on Twitter @TeamGB and on Instagram @teamgb
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