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  • Writer's picturePhil Packer

The AoC partners with The British Inspiration Trust (BRIT) to support The BRIT 2021 Challenge

We are delighted that Association of Colleges (AoC) are partnering with us and encouraging colleges throughout England to register teams for the BRIT 2021 Challenge to support and improve young adult mental health.

Association of Colleges is the national voice for further education, sixth form, tertiary and specialist colleges in England. They are a not-for-profit membership organisation established in 1996 by colleges, for colleges. Their members make up almost 95% of the sector - transforming 2.2 million lives each year.

Acting as the collective voice, Association of Colleges represent and promote the interests of colleges, and provide their members with high-quality professional support services, including training, events, and recruitment.

Our aspiration is to ensure every college, student union and student are aware of the BRIT 2021 Challenge and the opportunity to enter teams and participate. We are therefore thrilled that Association of Colleges are championing the challenge and encouraging all their members to take part.

“I would strongly encourage all colleges across the country to get involved in The British Inspiration Trust’s BRIT 2021 Challenge. This challenge is a super opportunity for teams of students to raise awareness of mental health issues, fundraise for mental health charities and be part of an extraordinary test of physical and mental fitness. With our collective support, the BRIT 2021 Challenge has the potential to provide a great platform for colleges to raise awareness together and deliver a powerful and positive message."

David Hughes


Association of Colleges

David Hughes, CEO, Association of Colleges

We were delighted that, together with Association of Colleges, AoC Sport supported our BRIT 2020 Row Britannia Challenge last year as the lead organisation for college sport and physical activity. Offering a range of specialist advice, training and events, AoC Sport champion a whole-organisation, cross-curricular approach to sport and physical activity, which results in improved educational outcomes, employability and student health.

The Association of Colleges and AoC Sport also work with colleges in Wales, Scotland and Northern Ireland and their support this year will ensure that our BRIT 2021 Challenge invitation reaches every college in the UK.

"Mental health is now one of the five top priorities for the AoC. This is entirely and undisputedly the right call, pointing to a direct, immediate and likely long-term human cost of COVID-19 to which colleges will need to respond on the front line.

It is over a year since we launched the AoC Mental Health Charter. The aim of the charter was to acknowledge that colleges have a responsibility to create environments that promote student and staff wellbeing and proactively support good mental health. Over 150 colleges have committed to the charter. Never before has it been so tested and so essential to have a robust college mental health strategy.

I hope every college gets behind The British Inspiration’s Trust’s bold BRIT 2021 Challenge as it complements college mental health strategies and supports good mental health. Together we can raise money and awareness along with having some great fun!”.

Stuart Rimmer

Chief Executive at East Coast College and

Chair of the Association of Colleges' Mental Health Portfolio Group

Stuart Rimmer, Chair, AoC Mental Health Portfolio Group

We are sincerely grateful to David, Stuart and Dean Hardman (the AoC's Director of Sport and Student Services) for developing our partnership and championing the BRIT 2021 Challenge so every college can register teams and take part.


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