The Chair of the British Olympic Association (BOA) supports BRIT and the BRIT 2021 Challenge
We are thrilled that the Chair of the British Olympic Association (BOA) has acknowledged our work to support young adult mental health throughout the UK and is encouraged by the response from current and retired Olympians and Paralympians who are joining our BRIT Ambassador family to inspire and encourage young adults and students taking part in the BRIT 2021 Challenge.
Since the very beginning of the British Inspiration Trust’s journey, our work has been championed by inspirational figures and sporting icons who understand the challenges, trauma and adversity that young adults face in their lives.
By joining us as BRIT Ambassadors, British Sporting Icons are providing immeasurable encouragement and inspiration to young adults throughout the UK.
Our BRIT Ambassadors champion our challenges, inspire young adults to improve their mental health and fitness, increase awareness, maximise participation and thank teams for their fundraising efforts.
Since the launch of our BRIT 2021 Challenge on the 22nd January 2021, we have been overwhelmed with support from current and retired Olympians, Paralympians and sports personalities. They are joining our BRIT Ambassador family to support young adult mental health and fitness throughout the UK and encourage students and staff at the universities and colleges who are entering teams in the BRIT 2021 Challenge.
We are sincerely grateful to the Rt Hon Sir Hugh Robertson, Chair of the BOA, and to Scott Field, the Director of Communications.
“The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK is truly commendable.
The Covid-19 pandemic is undoubtedly compounding existing mental health challenges faced by young adults and the support BRIT can offer those in difficulty is invaluable.
I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors; they will undoubtedly inspire and encourage young adult participation in the BRIT 2021 Challenge.”
Rt Hon Sir Hugh Robertson KCMG DL
British Olympic Association
BRIT Ambassadors identify a university and/or college of their choice (that they attended, have links with or live near to) and support their BRIT 2021 Challenge efforts.
If they are unable to visit the university or college due to COVID-19 restrictions, we are encouraging our BRIT Ambassadors to record a video message and support students on social media. We will help with the messaging and introduce our BRIT Ambassadors to their chosen univeristy or college.
BRIT Ambassadors can support us through either their own social media accounts and/or through national and regional media with quotes championing our work. Often this is coordinated by the university or college to bring greater awareness to our campaign and raise awareness of mental health and wellbeing.
There are 450 universities and colleges in the UK and our aspiration is to deliver inspiration to the young adults at every institution that participates in our BRIT Challenges.
Thank you to all the current and retired Olympians, Paralympians and sports personalities who are joining our BRIT Ambassador family and uniting to support and improve young adult mental health and fitness throughout the UK.