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The 2026 BRIT Challenge will start on

26th January 2026 & will finish on 26th  December 2026

The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK by delivering the annual BRIT Challenge is truly commendable.

I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors; they will undoubtedly inspire and encourage young adult participation in the annual BRIT Challenge."

Sir Hugh Robertson KCMG PC DL

Former Chair

British Olympic Association

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“I am delighted that the BPA is able to support this extraordinary initiative. We have all come to realise the importance of mental health during the pandemic, and so the continued delivery of the annual BRIT Challenge is particularly relevant. 

May I offer my thanks to all the Paralympians and para athletes who have joined the BRIT Ambassador family and best wishes to all the university and college students and staff that BRIT serve through its work.”

Professor Nick Webborn CBE MB BS FFSEM FACSM FISM MSc Dip Sports Med

Former Chair of The British Paralympic Association

and Clinical Professor (Sport & Exercise Medicine)
Centre for Sport and Exercise Science and Medicine (SESAME)​

OLYMPIC ENDORSEMENTS

Our BRIT Ambassadors understand the challenges, trauma and adversity that young adults, students, and staff, face in their lives. They are keen to champion our annual BRIT Challenge in order to invite universities, colleges, specialist colleges, and Students’ Unions, to embrace the initiative and encourage their students and staff to participate.

When we have secured funding, our aim is to coordinate our BRIT Ambassadors' visits to a universities and/or colleges of their choice during the annual BRIT Challenge in order to enthuse and inspire students and staff to take part.  

Our BRIT Ambassadors are committed to use their experience and profile to:

  • Raise awareness of our annual inclusive BRIT Challenge and encourage participation.

  • Visit the university and/or college of their choice during the annual BRIT Challenge and enthuse, inspire, encourage and thank students and staff for taking part.

  • Reduce the stigma surrounding mental health. 

  • Champion disability inclusion and promote the annual BRIT Challenge so that students and staff of all abilities are aware of the opportunity to participate.

  • Signpost students and staff to our website where we provide links to mental health charities who provide lifesaving support to young adults.

  • Bring communities together and encourage fundraising to support local, regional and national charities.

WHY BRIT AMBASSADORS JOIN US

The kindness, volunteer work, and sense of duty, displayed by inspirational figures ignited the passion to make the British Inspiration Trust a reality. Since then, our work has been championed by Olympians, Paralympians, Sports Personalities, Adventurers and Explorers, who have joined our BRIT Ambassador family.

 

OUR BRIT AMBASSADORS

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Our aspiration is to grow the BRIT Ambassador family so that we connect inspirational figures with universities, colleges, and specialist colleges, throughout the UK, who are embracing the BRIT Challenge.

Due to championships, competitions, training, work commitments, and family commitments, this requires careful management and mindfulness of the many pressures they have in their lives. We also want to ensure that our BRIT Ambassador family are looked after professionally and with understanding of their needs.

We are determined to secure funding to enable two Paralympic Gold medallists, who are keen to fulfil coordination roles and develop close relationships with all of our Ambassadors.  This will enable us to maintain strong relationships, deliver inspiration to students and staff, and ensure our BRIT Ambassadors feel supported by our charity and do not feel undue pressure or over-commit.

 

With funding, we will support our BRIT Ambassador family by:

 

  • Providing two Paralympic Gold medallists who will assist with BRIT Ambassador relationship management and the coordination of university and college visits.

  • Delivering a quarterly BRIT Ambassador newsletter with information on mental health support groups and charities.

  • Providing our BRIT Ambassadors with regular updates and information on the impact of their collectively powerful support and how they are improving young adult mental health.

  • Offering opportunities to help shape our charity and improve ways of utilising their experience in meaningful ways.

  • Share BRIT Ambassador videos and presentations to assist with their own messaging and explore ways of sharing their inspirational stories by engaging with institutions that deliver media courses.

  • Signposting to organisations who provide training and opportunities for inspirational figures as they transition away from their sport and into civilian life.

  • An online forum to share and reflect on the participation activities they are undertaking and to identify any needs that we can respond to in order to assist and support them.

The founder of BRIT has invited the first 200 inspirational figures to join us and we have paused on managing these relationships until we have funding to coordinate introductions and visits to universities and colleges throughout UK.

HOW WE SUPPORT OUR BRIT AMBASSADORS

INVITATION TO JOIN OUR BRIT AMBASSADOR FAMILY

We are inviting current and retired Olympians, Paralympians, Sports Personalities, Adventurers, and Explorers, to unite with us and join our BRIT Ambassador family.

We know that sharing lived experience with others could be emotionally challenging. With this in mind, we are striving to secure funding to establish structures to support the BRIT Ambassador family. 

Our BRIT Ambassadors can contact our Founder & Non-Paid CEO about any concerns or questions they have.

Invitation to Join BRIT Ambassador Family

OUR BRIT AMBASSADOR FAMILY

  • Encouraging and inspiring students and young adults, at universities, colleges and specialist colleges throughout the UK, to participate in the annual BRIT Challenge. 

  • Understanding how sharing their experiences with students and young adults has the ability to inspire and encourage those who may need to seek mental health support.

  • Uniting to both destigmatise mental health and have a positive impact on young adult, student, and staff, mental health and wellbeing at their chosen university and/or college.

  • Championing the annual BRIT Challenge and encouraging universities and colleges to embrace the opportunity to enter teams in order to invite students and staff of all abilities to participate.

  • Signposting young adults, students, and staff, to our website where we champion charities that provide lifesaving mental health support including helpline numbers for the NHS, Samaritans, Shout and PAPYRUS – Prevention of Young Suicide. 

  • Knowing how to access national and local suicide prevention and wellbeing resources for themselves and others.  

  • Developing an awareness of using safe and effective messaging when sharing their experience.

  • Promoting Equality & Diversity and understanding that BRIT are committed to championing inclusion and have designed our annual BRIT Challenge to be inclusive in order to enable students and staff of all abilities to take part.

  • Having an understanding of the impact of discrimination and disadvantage on many groups in society, especially those with protected characteristics, and being aware that every young adult, student and staff member, is to be treated with dignity and respect to ensure they achieve their full potential, free of intentional or unintentional bias.

  • Using their voices, and platforms, to champion disability inclusion and encouraging young adults and students with disabilities to feel empowered to participate in our annual BRIT Challenge by exploring the many ways they could take part; including wheelchair pushing, adaptive rowing and hand-cycling.

 

We are sincerely grateful to the National Suicide Prevention Alliance (NSPA), and Penny Fosten (Executive Lead at the NSPA),  for sharing their research and use of NSPA Lived Experience Influencers that has enabled us to strengthen the impact of our BRIT Ambassadors and explain how they use their lived experience to support young adult mental health.

HOW BRIT AMBASSADORS SUPPORT OUR VISION

Our BRIT Ambassadors are all determined to support and improve young adult mental health throughout the UK and are at the very heart of all we are aspiring to achieve. 

 

With funding to coordinate our BRIT Ambassadors family, we will ask these inspirational figures to support our vision by:

URGENT SUPPORT

 

Are you to struggling to cope? Need to talk to someone?

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TEXT SHOUT to

85258

SOCIAL MEDIA

 

As a charity that focuses on improving the mental health and wellbeing of young adults, students, and staff, we have decided not to use social media to promote our work.

 

Based on expert research, we acknowledge that social media can negatively impact mental health, leading to: depression, anxiety, low self-esteem, body dissatisfaction, poor sleep habits, loneliness, and self-harm.

 

Should Universities, Colleges, Students' Unions, or our Ambassadors, decide to post content relating to their BRIT Challenge activities on Instagram, we will comment and repost.

NEED MEDICAL HELP?

 

If you need medical advice you can book an emergency GP appointment with your GP surgery.​

 

​If you need urgent medical advice call the NHS 111 number.

If you need immediate medical help or attention call 999 or visit Accident & Emergency (A&E).

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