Our aspiration is to grow our Ambassador Family and ensure our BRIT Ambassadors know their support is appreciated and that they feel part of something special.

Our Ambassadors often share personal experiences of their challenges and mental health difficulties; this can, at times, trigger a wealth of emotions and we believe they should also feel able to seek support and receive up to date information and appropriate signposting.


With funding and sponsorship, our aim is for our Ambassadorial Support to be coordinated by a number of Senior Advisors from Paralympic, Olympic and Sporting Communities. 


The inspirational figures who join us as BRIT Ambassadors are retired or current Olympians, Paralympians, Adventurers, Explorers and Sports Personalities; many of whom have faced mental health challenges in their own lives.

When many Sporting Icons retire, it can often be a challenging transition as they adjust to life post-competition; particularly if they have faced injuries or difficulties when they do not have their support team around them. These extraordinary people often have to find new careers and live completely different lives away from sports they have given years of sacrifice to.  Active and competing Inspirational Figures also often face mental health challenges in their lives and throughout careers.


All our Ambassadors have an appreciation and understanding of the many mental health challenges faced by young adults.

Permission Granted - Geoff Holt MBE DL.j

“Through my work with young adults and the disabled community for over 30 years, I know the vital importance of inclusive opportunities to improve mental health and wellbeing. The COVID-19 crisis has, and will, undoubtedly impact existing mental health difficulties and therefore we need inspirational activities for UK-wide participation to reduce feelings of depression, isolation and loneliness. I am delighted that BRIT is inviting young adults to participate in a UK-wide fundraising challenge to both raise vital funds for mental health charities and improve their mental health and fitness.  


I urge the hundreds of current and retired Olympians, Paralympians and Sporting Icons to join us as BRIT Ambassadors, choose a location to visit and support young adult mental health in every UK university and college.  Together we have the ability to champion this inclusive opportunity at over 450 university and college locations, increase disabled young adult participation and inspire all young adults who take part in the BRIT 2021 Challenge.


I’m delighted to support BRIT as an Ambassador in Hampshire and look forward to encouraging students at Portsmouth University during their BRIT 2021 Challenge.”


Geoff Holt MBE DL

Founder, Wetwheels Foundation and champion of Disabled Sailing






Since the very beginning of the British Inspiration Trust’s journey, our work has been championed by inspirational figures and sporting icons who understand the challenges, trauma and adversity that young adults face in their lives.

By joining us as BRIT Ambassadors, British Sporting Icons are providing immeasurable encouragement and inspiration to young adults throughout the UK.  Our BRIT Ambassadors champion our challenges, inspire young adults to improve their mental health and fitness, increase awareness, maximise participation and thank teams for their fundraising efforts.  


BRIT Ambassadors are encouraged to visit universities and colleges during our challenges; however, if COVID-19 restrictions are in place, they will be providing video messages and support to students and young adults through social media.  


BRIT Ambassadors support our vision to improve young adult mental health and fitness by encouraging and inspiring students and young adults to participate in our annual BRIT Challenges.

BRIT Ambassadors are integral to our vision and at the very heart of all we are aspiring to achieve.  Our inspirational Ambassadors have championed our events by conducting media interviews to raise awareness, providing video messages for young adults and visiting universities and colleges during BRIT’s annual UK-wide fundraising challenges.  They spend time with students and young adults in order to encourage, enthuse and inspire them to both improve and look after their mental health and fitness.  

Our BRIT Ambassador family continues to grow as British Sporting Icons encourage their fellow athletes, teammates and friends to join them.  

The "inspiration" in The British Inspiration Trust is our BRIT Ambassadors.




We are requesting the support of British Sporting Icons to join us as BRIT Ambassadors in order to improve and support young adult mental health and fitness throughout the UK by delivering inspiration and encouragement

to students and staff. 

BRIT Ambassadors identify a university or college of their choice (that they attended, have links with or live near to) and support their BRIT 2021 Challenge efforts.  If they are unable to visit the university or college due to COVID-19 restrictions, we are encouraging our BRIT Ambassadors to record a video message and support students on social media.  We will help with the messaging and introduce our BRIT Ambassadors to their chosen univeristy or college. 


These Ambassadors can support us through either their own social media accounts and/or through national and regional media with quotes championing our work.  Often this is coordinated by the university or college to bring greater awareness to our campaign and raise awareness of mental health and wellbeing.


There are 450 universities and colleges in the UK and our aspiration is to deliver inspiration to the young adults at every institution that participates in our BRIT Challenges. Please join us as a BRIT Ambassador to improve and support young adult mental health.

“The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK is truly commendable.

The COVID-19 pandemic is undoubtedly compounding existing mental health challenges faced by young adults and the support BRIT can offer those in difficulty is invaluable.

I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors ; they will undoubtedly inspire and encourage young adult participation in the BRIT 2021 Challenge".

Sir Hugh Robertson KCMG PC DL


British Olympic Association

Permission Granted - Dee Caffari MBE.jpg

“As a former teacher I am only too aware of the difficult stage in life the young adult years can be.  Mental Health Charity Reports are showing that the impact of COVID-19 is compounding existing mental health difficulties including depression, increased feelings of anxiety and isolation, loss of coping mechanisms and loss of motivation. Providing support to young adults is vital.


BRIT is continuing to succeed with its visionary and collaborative approach to improve young adult mental health.  Partnerships are being forged with mental health charities, education and sport governing bodies, university and college leadership teams and student unions to involve young adults in an inspirational event to improve physical and mental health as well as raise vital funds.


I am delighted to be supporting BRIT as an Ambassador, by supporting my local university and college, to both encourage young adult participation in the BRIT Challenge and enthuse student teams in their fundraising efforts by completing their 2021 miles.”


Dee Caffari MBE

Yachtswoman, Charity Ambassador and Chair of the World Sailing Trust

Permission Granted - Danny Crates - Main







“I’m thrilled to join the BRIT Ambassador family help support and improve young adult mental health and fitness throughout the UK.


The BRIT 2021 Challenge is a great opportunity for students and young adults at every UK university and college to take part in a feel-good fundraiser; at a time when we need to do more to support young adult mental health, this is the perfect UK-wide event for universities and colleges to embrace and champion.


I hope that my fellow current and retired Olympians, Paralympians and sports personalities will join our BRIT Ambassador family to champion the BRIT 2021 Challenge and help to encourage student and staff participation at universities and colleges of their choice throughout the UK.

I look forward to encouraging students and staff at the University of East London and the University of Essex to take on the BRIT 2021 Challenge”.


Danny Crates

Paralympic, World and European Champion

Permission Granted - Helene

“Positive mental health and resilience are so important for young adults and this is heightened with the additional challenges brought about by the COVID-19 pandemic; there has never been a more important time to deliver inspiration.


To improve young adult mental health and fitness throughout the UK, the British Inspiration Trust (BRIT) are delivering annual UK-wide BRIT Challenges and inviting British Sporting Icons to unite, join our BRIT Ambassador family, and encourage, inspire and increase young adult participation in their BRIT 2021 Challenge.


Current and retired athletes will know the importance of good emotional wellbeing; not only to performance but also everyday life.  I am sure they will all recognise the importance of young adult mental health and, once aware of this fantastic initiative, want to support BRIT’s invitation to become BRIT Ambassadors.


 I encourage all athletes, current and former, to join me and make the BRIT 2021 Challenge an inspirational event throughout the UK.  There are 450 universities and colleges in the UK and if each has a BRIT Ambassador to champion their student participation, we would have an extraordinary UK-wide impact on both supporting and improving young adult mental health."  

Helene Raynsford

Paralympic Gold Medallist 



Are you to struggling to cope? Need to talk to someone?



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If you need medical advice you can book an emergency GP appointment with your GP surgery.​


​If you need urgent medical advice call the NHS 111

(England & Wales) or NHS 24​(Scotland) -

T: 08454 242424

If you need immediate medical help or attention call 999 or visit Accident & Emergency (A&E).

Charity No: 1137795

Company No: 07141817 

Time remaining to complete the BRIT 2021 Challenge 

(1st July 2021)