The next BRIT Challenge will start on
25th January 2025 & finish on 25th March 2025
INSPIRING
A
LEGACY
Legacy and Lasting Impact - University and College Student Engagement
The BRIT Fashion initiative is an opportunity for British Designers to have a lasting impact on changing perceptions of mental health, disability, gender, and body image. Through their leadership and example, there is potential to unite the British Fashion Industry and create a legacy for destigmatising the many challenges faced by young adults and wider communities. To celebrate inclusivity through a UK-wide annual BRIT Fashion Competition, British Designers will be encouraged to share their creative process and design with University and College Students at an institution of their choice.
Each university/college will be requested to hold an internal annual inclusive competition and put forward one design that will be showcased at an event or venue where the fashion industry gathers each year (for example; London Fashion Week or a bespoke British Fashion Designer’s Event. These are just some of the institutions who offer fashion and design courses and degrees that we would approach to be part of our initiative;
Arts University Bournemouth (AUB)
Loughborough University
Kingston University
Buckinghamshire New University (BNU)
University of Central Lancashire (UCLan)
University of Edinburgh
University of the Arts London
Northumbria University
University of South Wales
University of Wales Trinity St David
University of Salford
Solent University Southampton
Bath Spa University
Falmouth University
Manchester Metropolitan University (MMU)
University for the Creative Arts
London College of Fashion
Norwich University of the Arts
Central Saint Martins
Winchester University
Norwich University of the Arts
Arts University Plymouth
Hereford College of Arts
Instituto Marangoni London
Leeds Arts University
The intent, with a dynamic communications plan, is for British Designers to come together and assist in creating a legacy event that has a lasting impact by showing their collective support to changing perceptions of mental health, disability and body image.
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*Post-Media launch in the October Edition of our British Fashion Media Partner's Magazine, we will invite the 24 British Designers, the 24 BRIT Ambassadors or Disability/Inclusion Campaigners, and representatives from UK Universities and Colleges that teach Fashion and Design, to a Reception to celebrate BRIT Fashion.
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The 24 British Designers will then be asked to visit the University or College of their choice, in the Winter of 2024/Spring of 2025, and share the story of their collaboration and design.
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The reception will launch the invitation for students to enter an annual BRIT Fashion Competition to encourage and champion inclusivity. The winning design from each institution will be showcased at a fashion industry event (TBC).
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In 2025, the 24 British Designers will be encouraged to either continue a further 3-Year Pledge or pass on the opportunity for a new British Designer to pledge their support in a new 3-year BRIT Fashion cycle.